Recession-Proof Market

Online Ad Sales continue to surge despite economy

With people spending more time than ever online, it makes sense for advertisers to go where the eyeballs are. U.S. online advertising sales has hit an all-time high as revenues rose percent—to an record $62 billion in the first quarter of 2016, according to recent figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The rate of growth more than doubled year-over-year, as migration to the Web is accelerating.


As you can see, the Internet Ad Markets are generating obscene amounts of cash while the world is sinking in a terrible and devastating economic recession.

 

Online Ad Sales Now Surpass Newsprint

For the first time, online readership and advertising revenue has surpassed that of print newspapers. The Internet now accounts for majority share of overall ad revenue compared with both Daily Newspapers and Magazines. The rapid growth of smart phones and electronic tablets is making the Internet the destination of choice for consumers looking for news.

Forecast: Huge Increases Next 5 years

Online Ad Revenues are predicted to overtake TV Ads. According to market watcher Zenith Optimedia, advertisers will spend almost $160 billion online, comprising 37% of overall ad spending. The phenomenal growth in online ad markets will eclipse the television advertising industry for the very first time in history.     [ Read NY Times Article ]


 

“Strong online advertising growth is expected to continue over the next 5 years and beyond. Fueling this growth is the ability of advertisers to correlate performance and results with the dollars they are investing.”